What's in a name?

When looking for a new job, what are the key factors that you look for? Is it the company? Is it the pay? Maybe the culture?

For too many people, the position title takes a huge importance in their decision making. But what does a position title actually mean?

Check out http://www.incitecoaching.com.au/articles/Job%20Titles%20What's%20in%20a%20Name.pdf